Meet

our partners

PETER SMITH

Peter Smith is a consultant, executive coach, and sales expert with more than four
decades in the luxury space. He teaches sales psychology masterclasses and sales…

Sherry Smith

Sherry Smith (MBA) is a Principal Partner at The Retail Smiths and a recognized authority in jewelry retail strategy, with more than three decades of industry experience…

“The goal of sales training is not to create perfect salespeople, but to make imperfect salespeople better versions of themselves.”
Peter Smith

“The goal of sales training is not to create perfect salespeople, but to make imperfect salespeople better versions of themselves.”
Peter Smith

BOOKS

ESSENTIAL READS

Hiring Squirrels : 12 Essential Interview Questions to Uncover Great Retail Sales Talent

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The Sales Minute : 101 Tips for Retail Salespeople

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Sell Something : Principles and Perspectives for Engaged Retail Salespeople

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The Sales Minute : 101 Tips for Retail Salespeople

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SPEAKING

Peter Smith delivers keynotes and breakout sessions on a variety of topics including Hiring, Leadership, Retail Managers, Salespeople, Sales Psychology, and Retail
He can be reached at theretailsmiths@gmail.com on LinkedIn, or on Facebook at Hiring Squirrels.

Hiring Salespeople

58% of salespeople shouldn’t be selling for a living. Why we got there and how to fix it.

Sales Psychology

Influence and inspire salespeople to sell and customers to buy using behavioral science.

The Future of Retail

Retail is evolving, but not in the way you might think.

TESTIMONIALS

What People Say

VIDEOS

STRATEGY & SUCCESS

Consulting Conundrum Video

Here’s the biggest disconnect with consulting projects.

Leadership Video

Leadership is more than titles.

Price/Value

Cheaper prices have little in common with good value.

Good Friction

All friction is not a bad thing. This, for example…

Data Not Anecdotes

False information repeated is not data.

MASTERY

Leadership & Sales

A distinguished author and speaker transforming the world of hign-end sales and business growth.

FEATURED

Our Latest columns

Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond Market

For years, the jewelry industry has treated the lab-grown diamond disruption as a standard...

Peter Smith: Diamond Branding and the Origin Paradox

A podcast prompted Smith to share his views on where origin fits into the natural diamond...

Sherry Smith: What Today’s Jewelry Consumer Is Telling Us

Rising revenue does not automatically mean a healthy business, particularly in the current...

Why Your Bridal Store’s Playlist Could Be Costing You Sales

The neuroscience of nostalgia — and how to build a soundtrack your bridal customers can’t...

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